Design a landing page is slightly different from designing a web page.
But what is a landing page?
If you goggle the term you will got a wiki definition:
“..landing page - is a single web page that appears in response to clicking on an advertisement. The landing page will usually display directed sales copy that is a logical extension of the advertisement or link.”
There are two types of landing pages: reference and transactional. The reference type is the on that is build on AIDA principles:
- A – Attention (Awareness): attract the attention of the customer.
- I – Interest: raise customer interest by focusing on and demonstrating advantages and benefits (instead of focusing on features, as in traditional advertising).
- D – Desire: convince customers that they want and desire the product or service and that it will satisfy their needs.
- A – Action: lead customers towards taking action and/or purchasing.
